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ABOUT
I’m a big-picture thinker with a strong sense of how campaigns work across channels and how details can make the difference.
For the past decade, I have worked as a creative director, content strategist, editor, manager and writer across a wide variety of projects in retail, branding, digital experiences, social media, events, lifestyle and user experience. I’m driven to create work that delights the consumer, makes an emotional connection and captures the essence of the brand.
I’m always up for a challenge, whether it’s editing an idea to be more impactful, finding just the right word or helping writers on my team maximize their strengths. I am a strong leader and editor who strives to inspire, foster creative thinking and encourage new ways of solving a problem. Because of my innate curiosity and love of many forms of creative, working on a wide range of projects is energizing and interesting to me.
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