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ABOUT
I’m a Creative Director working at the intersection of brand, retail and storytelling. I’m a big-picture thinker who also loves getting into the details — shaping the idea, finding the right words and figuring out how it all comes to life across channels.
For more than 15 years, I’ve led creative across retail, commerce, branding, digital, social, content and experiences. I’m drawn to work that is smart, engaging and true to the brand, and I’m happiest when there’s a good creative problem to solve and interesting strategic insights to spark us. Whether I’m setting the vision, getting hands-on with the work or helping a team push an idea further, I like being close to the creative process.
The people behind the work matter just as much as the work itself. I love mentoring, editing and collaborating, especially when I can help someone recognize their strengths and grow into them. I lead with curiosity and care, hold a high bar for the work and try to create an environment where people feel supported enough to do their best.