Content & Creative Strategy | Writing | Editing

 

Macy's American Icons is an extensive campaign and micro-site that celebrates American cities, fashion and fun. It includes an interactive, shoppable and extended version of our summer fashion catalog, events, user-generated content and a partnership with the non-profit group Got Your 6, which helps support America's veterans.

 

For the past three years, I've worked on the content and creative strategy, as well as writing and editing for the site. I also helped develop concepts for the interactive catalog and extended content that are now being applied to other campaigns.