Creative Direction | Writing | Concepting

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Apeel Sciences is on a mission to prevent food waste across the supply chain by keeping produce fresh for longer thanks to the help of a little extra 'peel'. Their plant-based protection slows water loss and oxidation, the primary causes of spoilage. 

 

Apeel is a unique business model with many challenges, and both a global and hyper-local reach. As their AOR, we created a wide range of assets for them. I oversaw everything from header cards, shelf strips, stanchion signs to videos, social,  econtent and digital banners, as well as in-depth messaging exploration to determine whether shoppers were interested in sustainability, value or waste.

 

Constantly learning, testing, adapting and evolving, we created smart, strategic work for retailers such as Kroger, Albertsons in the U.S. as well as Asda, Eroski and Edeka in Europe with the mission of bringing longer-lasting produce to the masses.

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