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Adidas Originals at Macy's

Creative Direction 

 

In 2018, Macy's commitment to fashion  heavily overlapped with the continued rise of active and athleisure. We were excited to be able to carry a pop culture favorite, Adidas Originals. The collection featured millennial pink and mint green in spring and botanical prints in summer. 

 

To coincide with our rebranding on Instagram, we approached the collection in an edgier, more fashion-forward way. Through the setting, accessories, styling and models, we were able to showcase the collection in a way that better reflected how people would experience it and interpret it.

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