Creative Direction | Writing | Concepting

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When we pitched the Sally business, our goal was to help them tell beautiful, streamlined stories that focused on the essence of  the product and the brand.

 

No place was that more apparent than the launch of Sally Hansen’s first plant-based and vegan polish.

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Across multiple platforms (in-store, TVC, print, digital) we communicated the clear product benefit, plant-based color, through memorable, intuitive creative. 

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Pure was the #1 color cosmetics launch in 2020 and a  Best in Beauty Allure Winner. 

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Shoutout to my talented team of art directors: Mike Solis and Jeremiah Corder.