Creative Direction & Strategy
Writing | Concepting

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I took on the Pampers account in 2021 as Creative Director, overseeing a wide range of creative projects with a focus on econtent  (Amazon, Target, Walmart) and store displays. As their shopper marketing agency, we produce digital assets, online videos, demo videos and social media assets for 10+ of Pampers diapers and wipes sub-brands, honing in on different messaging and branding strategies for each. 

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P&G is all about testing. I've led numerous testing explorations, photo shoots and video shoots for Pampers for both commercial and product innovations, partnering with strategy teams and P&G's R&D department to make the state-of-the art technology understandable and desirable to the shopper. I've helped launch new products across multiple channels and pivoted content quickly based on in-market results. 

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