Content Strategy | Editing | User Experience

 

Winner of a Gold Clio at the Clio Image Awards in the Engagement & Experiential category.

 

Macy's Believe is an annual campaign that raises $1M for Make-A-Wish through the collection of letters to Santa. In 2014, my team was tasked with adding a new component to the campaign to increase awareness and excitement. The Longest Wishlist to Santa encouraged our customers to write letters to Santa in order to break a Guiness World Record and help children in need. It was also the first time that we collected letters online.

 

 I helped develop the campaign, execution and user flow on the website. We unveiled the results of the campaign on Good Morning America.