NEUTROGENA HYDROBOOST
GLOBAL TOOLKIT

Creative Direction & Shopper Strategy​
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From 2025-2026, I helped lead and develop the execution of global toolkits for Neutrogena's many products, including HydroBoost, Collagen Bank, Rapid Wrinkle Repair, UltraSheer, Acne and Hair Restore. The brand was very focused on their brand edge: Beauty to a Science. That essence needed to come through in everything from visuals to messaging. 

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My team worked to create smart, strategic and scalable systems that could be used across global markets. We not only created multiple tools for the markets but also outlined best practices and guidelines for each tool as a way to maintain brand consistency and shopper expertise.