OGX BEAUTY REEL 

Creative Direction

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Our OGX client wanted to create an internal video to excite their teams about a new damage repair and protection line. The strategic insight being: women feel forced to choose between styled hair and healthy hair. We wanted to change that by showcasing the tension and pressure of both beauty standards and beauty criticisms. We wanted to empower women to do what makes them feel beautiful without the worry of damage. 

I oversaw the team that concepted and storyboarded the sizzle reel, giving direction on the script, imagery, music, audio and pacing. What started as an internal tool to get employees excited about OGX's newly-defined consumer journey ended up resonating so strongly with the client that they pushed it directly to consumers.

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