Content & Creative Strategy | Writing | Editing

 

The Macy's Thanksgiving Parade is one of the company's largest and most iconic events. For the past four years, I've worked on the content and creative strategy, as well as writing and editing for the micro-site. Each year, the creative team is challenged to build an exciting digital, mobile experience around the theme for that year. In addition to conveying important information, we also develop games, extended content and more.