Creative Direction | Writing

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For the launch of Sally Hansen Miracle Gel Donut Shop, we needed to do more than showcase the new shades and topcoats. We also had to make the two-step manicure system easy to understand — without losing the playful spirit of the collection.

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Color. Sprinkles. Topcoat. became the simple idea that brought it all together, communicating the product story in three words while giving the campaign a memorable, ownable voice.

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We built out a delicious visual world around the collection, with donuts, sprinkles, marble countertops, pools of polish and even a latte featuring the Sally Hansen logo.

GCD: Anne Macomber​
 

Art: Mike Solis & Jeremiah Corder