Script Writing | Narration | Product Concepts

 

This project was an exploration of what the future of macys.com could look like. Over the course of 6 months, I worked with a small team to develop concepts for new features and enhancments to the site. Working with the lead designer, I wrote the script and narrated the final presentation video. This video helped sell the idea to senior leadership and was presented to the entire company as an inspirational roadmap for the future.