Creative & Content Strategy | Art Direction
Writing | Editing

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I began working at UncommonGoods in 2007 as the sole writer and editor of the website and catalog. By 2008, I was creating and managing our content calendar for email and home pages as well art directing these assets. I helped usher in a redesign of our email  and doubled the amount sent, which led to a 150% revenue increase in 2009. 

 

I became an associate art director in 2009 and continued to refine our unique brand voice, which remains the standard today. I assisted in art direction of catalog layout and themes, and worked with the head merchant to devlop exclusive product. In 2010, I was part of research and design team that redesigned the site and launched a company blog that captured the spirit of the brand.